The post (Video) Driving This Electric $47,000 2022 Ford F-150 Lightning Pro Taught Me a Lot More Than I Expected appeared first on The Fast Lane Truck.
Ford has a new name for the work truck version of the 2022 Ford F-150 Lightning full-size electric pickup truck. It is the F-150 Lightning Pro, and it goes on sale in May 2022 for under $42,000.
We also have a better idea of how Ford is able to offer the Ford F-150 Lightning lineup of electric pickup trucks at a surprisingly low price: starting at $41,669 (with destination) for the standard battery and $51,669 with the extended range. The sheer volume of F-Series sales—about 900,000 a year—provides huge savings by leveraging economies of scale. Ford kept the dimensions of the SuperCrew cab and 5.5-foot bed of the Lightning and Lightning Pro the same as their gasoline counterparts so that there is a giant shared parts bin to pull from.
The other key: Ford has a number of services it will offer customers, and while many will appeal to retail customers, it is the commercial fleet owner or business truck operator who stands to benefit the most from data and software-based services designed for maximum uptime and productivity. And Ford will benefit from the subscription and user fees.
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